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SEPRA Member
Services
Below is a Certificate from the
manufacturer which you can use to assure any enquiring customer.
To whom it may concern
CERTIFICATE Ink #170
Herewith, we, confirm, that our ink for marking eggs #
170 contains the
following chemicals:
Water = H2O
E 422 = Glycerine
1,2 Propylenglycol USP = C3H802
and dyestuff:
E 124 = Vitasyn Ponceau red 4RC82
These contents are, according to the European law,
allowed for marking eggs and correspond to the EU-directive # 91/155/EWG.
We hereby also certify, that this ink contains
detrimental metal only in not
detectable minimum quantities.
All chemicals and dyestuffs used, are checked before
production.
Furthermore every production lot is checked by our
laboratory and only
released for sale after quality approvement.
This ink is made in Germany.
Bird flu
This week saw Supermarkets and Avian Influenza dominate the
news.
Bird flu was there as the main story for
many in the Press and TV/radio who were looking for a lead headline.
Dead swans, which were bound to
captivate the public, were shown in picture form or story line.
One paragraph in The Times told that as
long as you cooked your chicken meat to a temperature of 75ºC it was safe to
eat. Housewives today don’t know what temperature is. They know to place it in
the micro for x minutes.
I would guess that many consumers
reading that could therefore assume there was an inferred risk if not cooked
correctly, would take the easy way out and change to red meat. Perhaps a ready-
made meat dinner made of meat possibly sourced in Brazil ?
Chicken sales EU wise are well down
and some of this unsold chicken meat is being offered to UK buyers at less than
half price. Sales in Italy are said to be down by 70%.
At the NFU meeting on Tuesday it was
seen that the Scottish broiler producers were suffering badly. Sales were down
as were margins !
This week at one Supermarket I visited
they had a BOGOF on chicken breast. Scottish breast meat was on offer as a BOGOF
and priced at over £9.00 per kilo.
Yet further along the aisle they
had two breasts, with no BOGOF, priced at £5+ per kilo. To me that is cheating.
Muriel saw Hungarian and French chicken on offer in Iceland.
Supermarkets have certainly had a bad
Press this week in view of the Dowd Report which has called for a full review of
the retail sector.
Concerns are that the small retailer
is being squeezed out by supermarket power, and those members of SEPRA who
market their eggs to that sector will know full well that their small shops are
disappearing. In reply the British Retail Consortium spokesman said that there
were still 1,000s of unrepentant specialist shops selling foods.
Perhaps true but the 1,000s they
talk of now were many times more a few years back.
A few years back Jim Steel, who was
then SEPRA Chairman, said it was all down to the Double Yellow Lines ! It was
only in the High Streets where you would find them. Not in front of the
Supermarket.
Back to the NFU meeting this week,
much time was spent discussing bird flu and how the Press has carried the news
of its spread and killing ability.
It was agreed that the egg and broiler
Industry had not been as successful in putting over their side of the Flu
scare. It was too fragmented and the Press have turned to any person who
appeared to be an ‘authority’ on bird flu for a story.
As you will all agree some of the stuff
which has been printed has been so untrue and out of context and sometimes made
without knowledge of the problem.
Have the public read and realised that
the virus can only be caught from direct contact with a sick bird or dried
faeces? Have the Press told the public that many of the families infected in the
Far East sleep with the poultry which have been infected. In one outbreak in
Turkey the family had hens under the bed !
Here again it shows the Industry’s
lack of co-ordinated response to Press reports.
BEIS have been putting out Press
Releases but how many have appeared in the popular Press? We have to tell the
Public the true story. Even if the Industry today is still guessing about bird
flu and its effects ?
Fordyce Maxwell in this week's Scotsman
said, "The key is communication." The RSPB is seen to even out-punch the NFU,
which means the total UK farming industry ?
I found an article on the Internet about
the power of advertising, which made me think, how simple.
The article asked why people in clean
green countries like New Zealand and Australia are paying good money for bottles
of water, and suggested that you have to understand the power of Image…
When a retailer buys from you they are buying both your Product and your
Image. It’s the mix of Image over Product that makes the difference.
It’s one of the reasons many of our members are retailing large eggs on trays to
many a shop at 75p per dozen.
Over the years your Image has been built
and the buyer knows you, your family news and knows full well that he can
guarantee your product will give his customers a satisfaction every time they
crack your SCO egg.
Next door a shop may get their supplies
from a Scottish wholesaler and only pay 55p.
Increasing the balance of your Image
over your SCO Product takes nothing away from the value of the Product; it just
enhances its perception.
Take water companies who have done an exceptional job of positioning one of
life’s original commodities as a modern health drink. If water can be exciting
and glamorous – perhaps it’s time to take a fresh look at your
product. The SCO EGG ?
Who would have thought a decade or two
that we would be buying water in a bottle from a shop to drink. While at home
it only takes a turn of the tap.
Over the last few
years your eggs have become recognized as a pure natural food just like water.
The public now knows that your SCO egg is nutrition in
a shell - high in food value,
low in cost, and safe and
delicious to eat.
Go out and sell it.
More on Bird flu.
The Minister for Agriculture Mary
Coughlan in Southern Ireland has set up a top-level advisory group on avian flu
- similar to a committee established during the foot and mouth crisis five years
ago.
Minister also advised owners to plan now
for the eventuality that compulsory housing of poultry will become necessary.
AMSTERDAM, Feb 16 (Reuters) - A unit
of Dutch chemical group Akzo Nobel will supply 30 million doses of avian flu
vaccines to the French government as part of plans to vaccinate ducks, the
company said yesterday.
The move came as Slovenia became the
latest European Union country to detect the deadly H5N1 avian flu strain in wild
birds on Thursday after recent confirmation in Germany, Italy, Austria and
Greece.
The French Agriculture Ministry planned
to vaccinate outdoor ducks against bird flu in three western parts of the
country, Intervet, Akzo's veterinary unit, said in a statement.
"The French Ministry sees these regions
at risk for transmission of the influenza virus by migrating birds. The ministry
has requested approval from the European Commission for these plans," Intervet
said.
It will deliver the
first Nobilis Influenza H5N2 vaccines in France early next week.
Transmission of
H5N1 to domestic flocks could devastate the EU's €20 billion (£13.3 billion)
poultry and egg industry, and many governments have ordered chickens to be kept
indoors to prevent contact with wild birds. Intervet said experience has shown
that vaccination protects chickens and ducks against virus transmission from
infected vaccinated animals to non-vaccinated animals.
The trouble with
vaccination is, I believe, the fact that it is impossible to test vaccinated
birds for the normal H5N1.
HAMBURG (Reuters) - The number of birds
killed in Germany by the deadly H5N1 strain of bird flu has risen to at least
13, and more could follow, authorities said on Thursday.
Germany's Agriculture Ministry said that
10 additional birds had tested positive for the virus on Thursday, one day after
two swans and a hawk found dead on the Baltic Sea island of Ruegen had been
confirmed with H5N1.
The ministry for agriculture and the
environment in the north eastern state of Mecklenburg-Vorpommern, where the
first German cases were found on Tuesday, said that nine swans and one goose of
40 dead birds tested on Thursday were infected.
Earlier on Thursday, German Agriculture
Minister Horst Seehofer said that he expected more cases of bird flu to be
detected in Europe's largest economy.
"Even with the most rigorous action we
cannot assume that we will overcome this matter in a few weeks," he said.
Chancellor Angela Merkel said in a
television interview on Thursday evening that the government had spent months
preparing for an outbreak of avian flu and was now in a position to do
everything necessary to combat it.
"There's no reason for a panic reaction
but I would advise people to be careful," Merkel told ZDF television.
On Wednesday, Seehofer brought forward a
ban on keeping poultry out of doors to February 17, just hours after the
ministry had changed the date to February 20 from March 1.
Seehofer said the ban had been imposed
with immediate effect on Wednesday in Mecklenburg-Vorpommern.
Dennis Surgenor

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